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Portrait of a model in a beaded floral top and a gold shell earring, rendered in black and white.

Thousands of boutique pieces, in one place.

We bring the best of independent boutiques into a single feed. Find, save and follow what you love.

50,000+
boutique pieces
500+
independent UK boutiques

Find, save and follow what you love.

  • Find

    Search every boutique at once. Filter by size, colour, price and city instead of opening a hundred tabs.

  • Save

    Keep one wishlist across all the shops you browse. Group pieces into lists and share them with friends.

  • Follow

    Follow the boutiques you love and get a note when they add new pieces or mark something down.

One feed. Every boutique you care about.

A look at the app. Browse a curated feed from 500+ independent UK boutiques, save pieces to lists and follow the shops you love.

about Samling

Built for people who love the small shops.

The best pieces are spread across hundreds of boutique websites that nobody has time to check. Samling gathers them into one feed so you can discover, compare and keep track of what you find, while the boutiques stay in charge of their own stores.

  • 01

    Every piece links back to the boutique that sells it. They keep the sale and the relationship.

  • 02

    We only list independent shops. No marketplaces, no mass-market brands.

  • 03

    New boutiques are added every week, chosen by people, not by an algorithm.

Get the app and start following the boutiques you love

Free on iPhone and Android. Coming soon.

Coming soonApp StoreComing soonGoogle Play