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A Korean football player in a white and navy shirt

Athletes’ problems,
solved with AI.

Samling uses AI to solve the problems athletes run into every day. Our first project is Samling Football English.

The problem we solve

Players never have enough people around them.

Few players have an interpreter, an analyst or a trainer at their side. Samling fills that gap with AI — something a player can use every day, on their own.

Today
On their own, with no interpreter and no analyst.
With Samling
An AI coach in your pocket.At training, on the team bus, at home.
  1. Talking with coaches and teammates abroad

    A coach’s instruction, a teammate’s call, a reporter’s question — you have to understand and answer on the spot.

  2. Your own game is hard to read alone

    Without an analyst to watch the video, it is hard to know what to work on.

  3. Fitness and injuries

    Fatigue and pain only show once they have built up. You need to notice them sooner.

One problem, one project.

Our first project is football English. We are researching the next problems with players and coaches right now.

Project 01In beta · Coming soon

Samling Football English

A football English app for Korean players. Start with what is actually said in training, in the dressing room and during a match.

Not this
The boy eats an apple.
This first
Track back and mark the runner.내려와서 침투하는 선수 막아.

The problems we’ll take on next.

These are still in research. We try them out with players and coaches, and only build what really helps.

AI match video coach

In research

Upload match video shot on your phone, and AI finds your touches and gives you short feedback.

  • For youth players with no analyst
  • Only your moments, and one thing to fix next game

Condition notes

In research

Log sleep, training load and anything that hurts in a few seconds a day, and AI flags injury risk early.

  • Players and coaches see the same log
  • Not a diagnosis — a signal that it’s time to rest

Abroad pass

In research

Translate contracts and everyday paperwork, and get ready for the signing interview and medical in English.

  • The next step on from Samling Football English
  • For players and families moving abroad for the first time

English for other sports

In research

The same engine, teaching the English that baseball, basketball and golf players use.

  • Starting with what is really said in each sport
  • Coaches’ calls, game terms, interviews

We ask on the pitch, then build with AI.

  1. With players and coaches

    We ask players and coaches first, and build by trying things out with them.

  2. AI is the tool, people decide

    AI takes away the repetition. Players and coaches decide what to do.

  3. Guardian consent first

    We only start using a player’s data under 14 once a guardian has agreed.

Got a problem to solve with us?

Academies, clubs, researchers, investors — if you want to help solve players’ problems, send us an email.